Privacy Policy

PRIVACY POLICY

Last updated: June 2026

This privacy policy sets out how Happy Way Co. Pty. Ltd. ABN 25 647 864 284 and its affiliates (we, us, our) collects, holds, uses, discloses, and otherwise processes any personal data that you give to us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy. Happy Way may change this policy from time to time by updating this page. You should check this page periodically to ensure you are happy with any changes.

1. WHAT WE COLLECT

We may collect, hold, and process the following types of personal data:

Communication Data Data derived from any communication you send to us, whether through our website, email, text, social media messaging, social media posting, or any other channel. We process this data to communicate with you, for record keeping, and for the establishment, pursuance, or defence of legal claims. Our lawful basis is our legitimate interests, namely to reply to your communications, maintain records, and establish or defend legal claims.

Customer Data Data relating to purchases of products and/or services, including your name, title, billing address, delivery address, email address, phone number, contact details, purchase details, and payment information. We process this data to supply products and/or services to you, to keep records of transactions, and to improve our products and services. Our lawful basis is the performance of a contract between you and us.

User Data Data about how you use our website and any services we provide, together with any data that you post for publication on our website or through our services. We process this data to operate our website and online services, to ensure relevant content is provided to you, to ensure website security, and to maintain back-ups of our website and databases. Our lawful basis is our legitimate interests, namely to properly administer our website, online services, and our business.

Technical Data Data about your use of our website and online services, such as your IP address, login data, browser details, length of visit, page views and navigation paths, frequency of visits, time zone settings, and other technology on the devices you use to access our website. We may source this data from our analytics tracking systems (including Google Analytics). Our lawful basis is our legitimate interests, namely to administer and protect our website and business and to grow our business.

Marketing Data Data about your preferences in receiving marketing from us and third parties, your communication preferences, and responses to customer surveys or offers. We process this data to deliver relevant content and advertisements to you, to customise your website experience, and to measure the effectiveness of advertising. Our lawful basis is our legitimate interests, namely to grow our business and refine our marketing strategy.

Health-Related Data Where you voluntarily provide health-related information (for example, dietary preferences or fitness goals), we may use this to help recommend appropriate products. Our lawful basis for processing this data is your explicit consent. We do not collect sensitive personal data relating to race or ethnicity, religion, sexual orientation, political opinions, or trade union membership.

2. HOW WE COLLECT YOUR INFORMATION

We collect personal data about you directly through the website, any related mobile apps, or by correspondence, telephone calls, or meetings with you. We may also automatically collect certain data as you use our website or services via cookies and similar technologies.

Providing your personal data is voluntary. If your personal data is collected based on your consent, you may withdraw that consent at any time. If you choose not to provide your personal data, or withdraw consent, we may not be able to provide you with certain products or services.

3. HOW WE USE YOUR INFORMATION

We will only use and process your personal data for the purpose for which it was collected, for a reasonably compatible purpose if necessary, or as otherwise required or permitted by law.

Before disclosing your personal data to any third party, we require each third party to respect the security of your personal data and to comply with all applicable laws.

We may disclose personal data about you to:

  • Other companies in our group who provide services to us.
  • Professional advisers, including lawyers, bankers, auditors, and insurers.
  • Service providers and partners (including market researchers), who assist us in operating or marketing our products, including Klaviyo, Inc. (email and SMS marketing), Shopify Inc. (ecommerce platform), and Google LLC (analytics and advertising).
  • Third parties to whom we sell, transfer, or merge parts of our business or assets.
  • Any other organisation or person with your consent or as required or permitted by law.

We may disclose your personal data to recipients located outside Australia (for example, where our data hosting provider's servers are located outside Australia). Where we do so, we will ensure appropriate safeguards are in place to protect your personal data.

For individuals in the European Economic Area (EEA)

Where your personal data is transferred outside the EEA, we put safeguards in place to ensure your data is protected to a standard equivalent to the EU General Data Protection Regulation (GDPR). This may include:

  • Transfers to countries approved by the European Commission as providing adequate data protection.
  • Use of Standard Contractual Clauses approved by the European Commission.
  • Use of US-based providers certified under the EU-US Data Privacy Framework.

We may request your prior express consent to specific transfers where none of the above safeguards apply. You may withdraw this consent at any time.

4. TEXT MARKETING TERMS AND CONDITIONS

We use Klaviyo as our SMS and email marketing platform, subject to the following terms and conditions. By opting in to text marketing and notifications, you agree to these terms.

By entering your phone number at checkout, subscribing via our subscription form, or opting in via a keyword, you agree that we may send you text notifications (including order updates and abandoned cart reminders) and text marketing offers. Consent is not a condition of any purchase.

Your phone number, name, and purchase information will be shared with Klaviyo, Inc., a technology company incorporated in the United States. This data is used to send you targeted marketing messages and notifications. Upon sending, your phone number may be passed to a telecommunications operator to facilitate delivery.

To unsubscribe, reply STOP to any message from us, or use the unsubscribe link provided in any message. Message and data rates may apply.

For help, reply HELP to any message. For further queries, contact us at support@happyway.com.au.

5. HOW WE HOLD YOUR INFORMATION (SECURITY)

We are committed to ensuring that your personal data is secure. We have put in place various physical, electronic, and managerial procedures to safeguard and secure the information we collect online to help protect against unauthorised access or disclosure. However, please note that no system is ever completely secure.

We may hold personal data in different ways, including in paper form, electronic form, and other mediums. While we have taken reasonable steps to protect the personal data we hold from misuse, interference, loss, and unauthorised access, modification, or disclosure, we cannot guarantee that such events will not occur.

We may allow our employees and partners to access your personal data where they have a legitimate business need to do so. We require such employees and partners to process such data only on our instructions and to keep it confidential.

We retain personal data only as long as necessary to fulfil the purpose for which it was collected, to provide you with our services, for legitimate and essential business purposes (such as maintaining the performance of our services), for complying with our legal obligations, and for resolving disputes. Following this period, we will destroy or de-identify the relevant personal data.

6. DE-IDENTIFIED INFORMATION

We may de-identify your personal data or aggregate it in such a way that it cannot be used to identify you. We may disclose de-identified information for any purpose we see fit, including to advertisers and other third parties for their commercial, marketing, research, and promotional purposes.

Our de-identification procedure involves:

  • Removing personal identifiers.
  • Removing or altering other information that may allow you to be identified.
  • Continuously assessing and managing the risk of re-identification.

7. DIRECT MARKETING COMMUNICATIONS

We may periodically send promotional emails about new products, special offers, or other information we think you may find interesting, using the email address you have provided. We may also use your personal data to contact you for market research purposes. Our lawful basis for processing your personal data for these purposes is either your consent or our legitimate interests (namely to grow our business).

You may choose to restrict the collection or use of your personal data in the following ways:

  • When filling in a form on our website, look for the option to indicate that you do not want your information used for direct marketing purposes.
  • If you have previously agreed to us using your personal data for direct marketing, you may change your mind at any time by emailing us at support@happyway.com.au.

We will not sell, distribute, or lease your personal data to third parties unless we have your permission or are required by law to do so.

8. LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, we do not have any control over those other websites. We cannot be responsible for the protection and privacy of any information you provide while visiting such sites. Those sites are not governed by this privacy policy. We encourage you to exercise caution and review the privacy policy applicable to any website you visit.

9. HOW WE USE COOKIES

A cookie is a small file placed on your device that helps us analyse web traffic and improve your experience on our website. Cookies allow web applications to respond to you as an individual, tailoring their operations to your preferences.

We use cookies for the following purposes:

  • Analytics: To identify which pages are being used and analyse data about web page traffic (via Google Analytics).
  • Advertising: To deliver relevant advertisements and measure their effectiveness (via Google Ads and Meta Ads pixels).
  • Functional: To remember your preferences and improve your experience on our website.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note this may prevent you from taking full advantage of our website.

For further information about the cookies we use, please contact us at support@happyway.com.au.

10. YOUR RIGHTS AND CONTROLLING YOUR PERSONAL INFORMATION

Under applicable data protection laws, you have certain rights in relation to your personal data. These may include the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete personal data.
  • Request deletion of your personal data in certain circumstances.
  • Object to or restrict the processing of your personal data.
  • Request that your personal data be transferred to another organisation.
  • Withdraw consent to processing at any time (where processing is based on consent).

To exercise any of these rights, please contact us at support@happyway.com.au. We will respond within a reasonable timeframe and may need to verify your identity before actioning your request.

If you believe that any information we are holding about you is incorrect or incomplete, please contact us as soon as possible. We will promptly correct any information found to be incorrect.

11. HOW TO MAKE A COMPLAINT

If you consider that we have breached the Privacy Act 1988 (Cth), the Australian Privacy Principles, or any related privacy code, you may make a complaint by contacting us at support@happyway.com.au. We will take reasonable steps to investigate the complaint and respond to you within a reasonable timeframe.

You can also make a complaint to your local data protection authority. Before doing so, we ask that you contact us first so we can try to resolve the issue for you.

For Australian residents, complaints may also be directed to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

12. CONTACT US

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

Happy Way Co. Pty. Ltd. Email: support@happyway.com.au Website: www.happyway.com.au

This policy was last updated in June 2026.