Our Brand
Ingredients
Our Story
Doing our bit
We’re all about...

living life the Happy Way

Est. 2015

We believe that being healthy should be fun, so we’ve created products that are clean, honest and full of flavour. We’re here to support you on your health and wellness journey—let’s make it a happy one!

Clean

Our products are 100% natural—no artificial stuff and no genetically or chemically modified ingredients here! With powerful raw superfoods and organic ingredients, you know you’re nourishing your mind and bod with goodness.

Honest

What we say is what we do—we practice what we preach! Being authentic and trustworthy is something we value greatly, and it’s reflected in our products too. Each flavour has been tried and tested to ensure they deliver what they promise (and more) to your tastebuds with every scoop!

Fun

Being healthy doesn’t have to be boring! We wanna make it more convenient for you to source and maintain your regular intake of nutrients so you can live your best life (and have fun whilst you’re at it!).

Our natural ingredients

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Pasture-fed whey

Sourced from a dairy farm in Australia, the high-quality, pasture-fed whey found in our whey protein powders helps to increase strength, build and maintain lean muscle mass and support muscle repair and recovery—so you can keep doing what you love!

Plant protein

Our vegan proteins are made with either a plant-based combo of rice and pea protein or hemp protein. Perfect for those looking for vegan-friendly or who are lactose intolerant, our plant protein assists with digestion, improves general heart health and supports lean muscle growth and recovery.

MCT oil powder

Extracted from coconut oil and combined with a carrier powder to make MCT oil powder, it contains natural fatty acids that are fast absorbing and provide a great source of energy. MCT oil powder also helps with digestion and supports brain function and focus—keeping you feeling fab throughout your day!

Cacao

Packed with nutrients and the richest source of antioxidants, cacao is the superstar of superfoods for good reason! Not only does cacao boost immunity, improve blood and heart health and deliver anti-inflammatory benefits, but it keeps your mind in good spirits by reducing stress, promoting calm and enhancing mental well-being.

Chia seeds

Rich in nutrients, these lil’ black bugs (not really) are packed with antioxidants, fibre, protein and omega-3 fatty acids. Chia seeds boost immunity, strengthen bones and keep your blood and heart happy and healthy!

Psyllium husk

Commonly known as a laxative, psyllium husk is a form of fibre that comes from the seeds of the Plantago Ovata plant and supports digestive and heart health and weight control—gotta keep your gut and bowels in check!

Maca powder

Sourced from the Maca plant that’s native to Peru, maca powder can increase energy, endurance and libido as well as improve mood and fertility—an all-natural, feel-good powder!

Stevia & thaumatin

Stevia and thaumatin bring the all-natural sweetness to the protein party, delivering the flavour you love.

Himalayan rock salt

Naturally harvested from the mines in Pakistan, Himalayan Rock Salt is rich in minerals and can help detoxify and balance pH levels in the body, improve sleep and enhance strength and performance—perfect for helping you smash your fitness goals!

Our story

Our story

Meet our co-founders, Ben & Hien

The brainchild of South Aussie boys Ben and Hien, Happy Way was born in 2015 to inspire and empower others to live a life full of health and happiness, whilst making wellness journeys simplistic, fun and nourishing for both the mind and body.

Ten years in, Happy Way remains proudly Aussie-owned and operated and is sold to customers in 64 countries with 1500 stockists globally. The boys and the brand have come a long way since 2015—from packing and shipping orders from their home kitchen to their first storeroom being their back garden shed—and they remain dedicated to their values and community whilst spreading their feel-good vibes throughout the world!

Our mission is to connect, inspire and empower the world, creating a community that values health, well-being, happiness and FUN!

Doin’ our bit

At Happy Way, we value health, happiness and wellness—not just of each other, but of the planet too. We understand that they go hand in hand—you cannot live your best life if Mother Nature ain’t livin’ hers—so we’re working hard to make changes and create a positive impact, both socially and environmentally. 

We understand that to create change, you gotta start somewhere, and so we’re doin’ our best to focus on what we can control—taking consistent actions that support the well-being of our planet and our community. Although we have big dreams and the best intentions, we understand that we’re a small fish in a very big pond, and to get our products to you, we rely on manufacturers, suppliers, shipping companies and various technologies—we’re working together with these external sources to foster healthy practices that benefit the planet.