Organic & natural ingredients of highest quality

bursting with natural antioxidants, vitamins, minerals and phyto-nutrients

Our Story

Happy Way was founded in 2015, by good friends Ben Germein and Hien Nguyen. Ben owned a string of gyms, and Hien was a passionate personal trainer. Both Ben and Hien were living and breathing health and wellness day-to-day. It was through Hien’s work as a personal trainer that he unlocked a need that was common amongst his clients, particularly women. They were busy, motivated women who were wanting to incorporate protein powder into their routine. Initially, Hien recommended several brands, but realised that these were all marketed to men and the body-building industry. These women wanted something suited to their lifestyle, not just their workouts. They were after supplements that would energise and motivate, while also natural and delicious.

Organic & natural ingredients of highest quality

So Hien and Ben joined forces and set out to create an honest and fun product. One that uses all-natural ingredients, is rich in superfoods and absent of any nasties and unnecessary additives. They put their heads together and worked hard at creating this dream product. Data, research, sampling and one huge breakthrough later, Happy Way was born!

bursting with natural antioxidants, vitamins, minerals and phyto-nutrients

Chemical pesticides, hormones, synthetic antibiotics - we don’t want anything to do with them or their horrible friends. Our products are made with organic and natural ingredients, using only the highest quality ancient superfoods and supplements. So it comes as no surprise that we are free from any preservatives, artificial sweeteners or flavours. And THAT is why our products are famous for their fab taste.

HOMEGROWN

It was beyond our wildest dreams to be named the Winner of the 2018 Telstra Business Awards. We are proudly Aussie owned and operated, and we’re dedicated to creating and maintaining jobs for Australians. We are so proud to be Australian and even more grateful to our customers for supporting us these past five years. Here’s to many more!

HOMEGROWN

It was beyond our wildest dreams to be named the Winner of the 2018 Telstra Business Awards. We are proudly Aussie owned and operated, and we’re dedicated to creating and maintaining jobs for Australians. We are so proud to be Australian and even more grateful to our customers for supporting us these past five years. Here’s to many more!

THE HAPPY WAY EMPIRE

Five years on, Happy Way now has a WORLDWIDE customer base. We sell in 64 countries, have over 1500 stockists both locally and internationally, and a kick-ass online community. With over 300,000 followers across social media, we feel our positivity reaching farther and wider every day. We have Happy Way fan-girls like Ashy Bines, Lorna Jane, Rachel Dillon and Sophie Guidolin who are using their huge platforms to spread our message. To see these women passionately singing our praises makes us confident that we are making a difference to people’s lives.

Seeing lives change, goals created and SMASHED with Happy Way makes us…. well, HAPPY!!! It’s as simple as that.