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Our Story

Happy Way began in 2015 by Ben and Hien when they were inspired by one of Hien’s personal training busy female clients. Many of his female clients were seeking suggestions for protein powder but struggled to find one to suit the needs of their body. Ben and Hien joined forces to create a protein powder supplement which is specially designed for women. After months of researching, gathering data and testing in sample groups, they had a breakthrough and created Happy Way protein powder.

We are proudly Australian-owned and operated. We’re determined to create and maintain jobs for Australians as everything from the design to manufacturing of products is all done within Australia.

Our mission is to develop a holistic approach towards health in women. Through specialised products that promote positivity and taking care of one’s body, we contribute to the overall development of women’s nutrition.

The cornerstone of our value system is that we never compromise on the quality of each individual ingredient in our products. This makes sure that we further contribute to the holistic health approach for all our customers, by offering them the best products for a reasonable price.

Our Vision

Our vision is to equip women with the lifestyle products they need to transform their health and their lives. We want to make women all over the world feel positive about their body and empowered to make a positive impact on their life and others.

Our most important value as leaders is the value of “Making a difference”. This is demonstrated by our efforts to make a positive impact on individuals in that we are providing a lifestyle product that encourages healthier bodies and minds and can help people reach their fitness goals and be overall healthier people.

Our goal is to build a community around health and get people excited about taking care of their bodies in a positive way. Our brand is body-positive and aimed towards improving people’s overall nutrition and relationship with food, rather than focusing on unhealthy body archetypes.

All Happy Way protein powders are organic, free from synthetic antibiotics, chemical pesticides, hormones and fertilisers. By supporting organic farming, we’re not only helping in the production of more nutritious and delicious ingredients, but we’re nourishing the earth for the future of agriculture.

Our vision is to make people’s approach to health holistic and fun. We do not believe in people being negative about their bodies to be healthy. We always aim to promote positivity and happiness in the fitness and health journey.

When we first started Happy Way in our Adelaide basement, all we had was a vision which was to make women all over the world feel positive about their body and empowered to live a healthy lifestyle. Now, 5 years later we have had sold our lifestyle products to women 64 countries worldwide, and over 10% of our revenue is coming from countries outside of Australia.

Why Choose Happy Way?

We care deeply about the health of women, especially working mothers, a group often sidelined by the fitness community. We create all our product ingredients keeping in mind giving health and energy boosts to working mums, so they have the nutrition they need to handle a myriad of daily challenges. Our protein powder products are also specially designed to be safe for pregnant women, so they feel nurtured and cared for throughout their pregnancy.

Happy Way protein powder is made from the highest quality of ancient and organic superfood supplements, 100% natural and free from any preservatives, artificial sweeteners, artificial flavours. These nutritional products are bursting at the seams with natural antioxidants, minerals, phytonutrients and vitamins. They are suitable for women of all ages and are safe for pregnant women and breastfeeding mums.

We know we are really making a difference by the feedback we get from Happy Way customers. Women are making healthier choices and achieving health goals with the help of our products, and we’re extremely proud to be the 2018 winners of the Telstra Business Award.

Happy Way is the best protein powder I have ever used! The customer service is always amazing, and my order gets to me really quickly. I'm a personal trainer and have told all my clients about how great it is.” - Miranda

“So happy to finally find a powder that doesn't make you feel bloated or have a gross aftertaste. Tastes just like chocolate milk! Thanks, Happy Way!” - Maddy

“The best protein powder I've had to date - taste wise and for recovery post workout. I have IBS, and this is one of the few protein powders that I don't have have any issues with. I'm also gluten and dairy intolerant, however, I wanted to try this (knowing it isn't dairy-free) and I am surprised how little effect it has... So there mustn't be that much! The vanilla is also great to mix with all smoothie ingredients - I can make it simple 'protein powder, spinach, coconut water, frozen banana' or have it more of a meal by adding 'frozen berries, chia seeds and oats'. Love it” - Amanda