Customers say this protein powder blends smoothly and has a creamy texture without grittiness. Many reviews mention its versatile vanilla flavor that works well in smoothies, oats, and yogurt. The taste is described as natural and not overly sweet. Frequent comments highlight how well it mixes with various ingredients. Reviews indicate it's particularly popular for breakfast recipes and smoothies. While most find it blends easily, some note it works better in a blender than a shaker.