Customers say this protein powder has a creamy, natural vanilla taste that's not overly sweet. Many reviews mention its versatility in smoothies, oats, yogurt, and baking. The powder blends smoothly without grittiness, and users appreciate its subtle flavor that pairs well with fruits. Frequent comments note how well it mixes with both water and milk. While most use it in breakfast dishes and post-workout drinks, many also incorporate it into baked goods and desserts. The whole family enjoys it according to multiple users.