Customers say this protein powder blends smoothly and tastes delicious without grittiness. Many reviews mention its versatility in smoothies, oats, yogurt, and baking. The vanilla flavor works well on its own or mixed with other ingredients. Frequent comments highlight its creamy texture and natural taste. Users appreciate its mixability with both hot and cold liquids. The whole family, including teenagers, enjoys its taste. Many note it's become a kitchen staple, with numerous customers being repeat purchasers.